...on why I've gotten into this tomato thing:
Back a couple of years ago, I took a trip with a couple of
friends to a festival in Fredericksburg TX. The festival included interesting
booths, friendly people and lots of fun. We spent the night in Fredericksburg,
and spent the next day snooping around the quaint little shops everywhere in
town. There were lots of visitors, and everyone seemed to be really enjoying
their visit.
The visit got me thinking about the small town where I was
born and reared. Where Fredericksburg is booming with lots of entrepreneurs and
pride in the community, my town is sort of drying up. There are many empty
buildings downtown, most young adults tend to move away, and there is a feeling
of giving up.
Why? Why is Fredericksburg growing and thriving when our
little town is shrinking and dying? Yes, Fredericksburg is in the Texas hill
country which is beautiful. But we have rolling hills with oak and pecan trees.
We are in the middle between Austin, San Antonio and Houston.
What did Fredericksburg do that we didn’t? What are they
doing that we’re not?
After returning home, I spent a lot of time thinking about
my question. One thing I realized is that Fredericksburg has always been known
for their peaches. They still are. They are capitalizing on what they do best.
They sell peaches, peach products, stores have peach names, and more. Other
businesses have branched from there. They capitalize on what they do best. Hmmm….
Can’t we do that? What do we do best?
I started asking questions….
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